Clinical Authority in Australian Eye Care Since 1989
Magnif-eye is proudly developed and backed by 1001 Optometry, a trusted name in Australian vision care for over three decades. Founded in 1989, our organization has grown to operate 16 specialized clinics across New South Wales, Victoria, and Queensland, dedicated to delivering exceptional paediatric eye care.
Our Leadership Team
Our advanced children's vision programs are directed by industry leaders who bring decades of combined clinical expertise to our communities:
- Edward Lee (Retail and Optometry Director): Edward spearheaded the development of Magnif-eye, pioneering Australia's first accessible AI screening tool to help parents catch vision issues early.
- Dr Margaret Lam (Head of Optometry): Dr Lam is an acclaimed expert in behavioural optometry, orthokeratology, and advanced paediatric vision management, ensuring our clinical frameworks meet the highest standards.
Global Partnerships for Myopia Control
We believe in offering families unbiased, evidence-based solutions. 1001 Optometry maintains strong, brand-agnostic partnerships with leading global eye science innovators, including HOYA Vision Care and EssilorLuxottica. This allows our clinics to provide cutting-edge treatments like MiYOSMART iQ and Stellest 2.0 spectacle lenses, tailored perfectly to each child's lifestyle and prescription.
By combining modern digital screening tools with expert in-clinic examinations, we aim to eliminate undiagnosed myopia in Australian schools and protect children's vision for life.
